BASIC Level Course

Perfect for PR and Marketing professionals looking to boost their expertise in an important aspect of the profession, as well as small businesses and startups seeking the knowledge to correctly go about getting FREE marketing!

Course curriculum

  • 1
    Welcome to the course!
  • 2
    Chapter #1 Differences Between a Business' Needs and a News Outlet's Needs
  • 3
    Chapter #2 Taking Advantage of That Knowledge
  • 4
    Chapter #3 What are News Outlets Looking For?
  • 5
    Chapter #4 What to Avoid Pitching to News Stations
  • 6
    Chapter #5 Let's Talk Leverage
  • 7
    Chapter #6 Maximizing Value Once You Get News Coverage
  • 8
    Chapter #7 Getting On a Reporter's Bad Side
  • 9
    Chapter #8 Reverse Engineer Your Story Pitch or Press Release
  • 10
    Chapter #9 Real-Life Example of a Good Story Pitched Incorrectly
  • 11
    Chapter #10 Different Types of Media Outlets
  • 12
    Chapter #11 Contacting Reporters and Newsrooms
  • 13
    Chapter #12 Realities of Newsrooms
  • 14
    Next steps
  • Welcome to the Course! FREE PREVIEW Before we begin...
  • Business vs. Newsroom Your News Pitch Bible: Inside the Mind of a News Reporter What'd You Learn?
  • Taking Advantage of That Knowledge w/ 2 Examples Taking Advantage of That Knowledge Part 2 Preview Story vs. Coverage Story What'd You Learn?
  • What Do News Outlets Look For? Real-Life Example Morning News vs. Evening News and How to Cater Story Pitches to Each Type of Newscast Common News Story Formats What'd You Learn?
  • What to Avoid Pitching Why You Need to Pick Your Spots with News Outlets For the Love of God, Stop Sending Generic Press Releases What'd You Learn?
  • Understanding Who Has the Leverage Communicating with Media During Emergencies What'd You Learn?
  • Maximizing the Value Once You Receive News Coverage The Power of Local News Social Media Accounts What'd You Learn?
  • Getting On a Reporter's Bad Side (And, Thus, Preventing Future Stories) What'd You Learn? *BONUS* On a Completely Unrelated Note to This Course Content: Being Wronged by News Reporters
  • Find Newsworthy Ideas In Your Pitch or Press Release A News Way to Think About the Process of Writing Pitches What'd You Learn?
  • Coffee Shop Opening Up in Town Consequences of Sending a Bad Pitch What'd You Learn?
  • 4 Main Media Outlet Categories Hyper-Local Publications Local News (TV, Radio, Newspapers, Magazines) Trade Publications National News Outlets (TV, Newspaper, Magazine, Digital-Only) What'd You Learn?
  • Finding Contact Information Contacting Journalists Through Social Media When Should You Reach Out to Reporters and Newsrooms? What'd You Learn?
  • 5 Useful Tips to Know In Order to Take Advantage 5 Common Misconceptions About Newsrooms What'd You Learn?
  • More Resources!

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